Assurance Marks

Independent Assurance Tailored to

Differentiate Your Product in a Complex Global Market

With the global food supply chain becoming increasingly complex, consumer preferences are evolving, and shoppers are now seeking products with attributes that satisfy their specific needs and concerns.

Owned by New Zealand Government, AsureQuality Assurance Marks provide independent and verified assurance tailored to meet the consumer needs in each food sector, and support brands in telling their unique stories.

These marks can be displayed on packaging to help shoppers identify the specific attributes of products, or can provide verified supply chain transparency covering the entire supply chain.

Scanning QR code

Different Categories of Mark

AQ Assured Transparency Programme

AQ Assured Transparency Programme provides verified holistic supply chain transparency covering the entire food supply chain. This can also be accompanied by a QR code, which when scanned by consumer's mobile phone will direct them to each product’s information page, allowing them instant access in-store and on the go.

End-to-end supply chain transparency
Assured mark and QR code displayed on approved products
Verified information for each approved product available on this website

AQ Organics Plus Programme

The AsureQuality Organics Plus Programme empowers your brand to engage with consumers by highlighting your commitment to the Organic Standard and supports you to tell your own unique brand story embracing the distinctive attributes of the New Zealand organic sector.

In addition to AsureQuality’s organic certification, brands under the Organics Plus Programme benefit from:

Endorsed claims: Showcase product attributes, such as quality, sustainability, animal welfare, and biodiversity.
Your unique product page on the Organics Plus platform to tell your story, easily accessible via a dedicated link or QR code.
A co-marketing support package designed in conjunction with AsureQuality to appeal to your target market, providing independent testimony of your brand and product credentials.

Why choose Assurance Marks?

Owned by the New Zealand Government

Assurance Marks is a division of AsureQuality, a New Zealand Government owned entity.

An independent NZ Government testimony of your brand and product credentials helps to build trust in your brand in a competitive global market increasingly filled with unsubstantiated claims.

Provides consecutive marketing support

More than just providing a certificate, our experts actively provide partner brands with a mix of endorsement solutions, including live streaming, print and video interviews, joint media releases, storytelling through Market Assurance’s official channels, and more.

Live stream