AQ Assured Transparency Program
The AQ Assured Transparency Programme is designed to provide your customers with trusted end-to-end supply chain information and positively influence buying behaviour.
Identified by the AQ Assured Mark on pack and accessed via scanning the accompanying QR code, our experts provide verified information that is categorized into key attributes, or ‘claims’, making it easy for shoppers to navigate and understand.
Brands leveraging the AQ Transparency Programme benefit from:
- An independent testimony of your brand and product credentials
- Verified supply chain information that your consumers can trust
- Credible claim assurance, ranging from food safety through to animal welfare and much more
- Addressing consumer and market demands
Our support doesn’t stop there, we get behind your products in market to showcase their key attributes and brand story through the co-marketing solutions included in the Programme.
We align with your brand strategy to support your products in market.
