The True Honey Co.

Through an unwavering commitment to excellence and authenticity, New Zealand's luxury Mānuka honey producer as well as AsureQuality Assurance Marks’ customer, The True Honey Co., has set a new industry benchmark, harvesting a Mānuka honey with the highest grade ever documented - the Rare Harvest 2050+ MGO Mānuka Honey. This product is the highest UMF™ rated Mānuka honey ever documented worldwide, independently tested to contain at least UMF™ 34+.

Ensuring Excellence: AsureQuality Champions the World's Highest UMF™ Rated Mānuka Honey in its Global Market Leap

Through an unwavering commitment to excellence and authenticity, New Zealand's luxury Mānuka honey producer as well as AsureQuality Assurance Marks’ customer, The True Honey Co., has set a new industry benchmark, harvesting a Mānuka honey with the highest grade ever documented - the Rare Harvest 2050+ MGO Mānuka Honey. This product is the highest UMF™ rated Mānuka honey ever documented worldwide, independently tested to contain at least UMF™ 34+.

A Dedication to Authenticity and Transparency

The True Honey Co. has consistently showcased its devotion to delivering the best Mānuka honey to consumers. This is achieved through various practices throughout the supply chain, including extensive analysis of each batch in accredited laboratories, verifying its authenticity, safety, quality, methylglyoxal (MGO) content, and Unique Manuka Factor (UMF™) rating. To further bolster consumer confidence, the company provides comprehensive supply chain information accessible via an AQ Assured QR code on each pack.

Venturing into the China Market

Marking a significant milestone in its journey, The True Honey Co. has recently expanded its horizons, opening a flagship store on China's biggest e-commerce platform Tmall, and participating in the highly anticipated Double 11 Shopping Festival.
AsureQuality’s Assurance Marks team has been supporting this significant global expansion, highlighting the AQ Assured QR code in co-marketing materials to share The True Honey Co.’s verified wellness story with a broader audience.