AQ Assured by AsureQuality, New Zealand's Government-owned food assurance company.
Marble Master Beef
PRODUCT ATTRIBUTES VERIFIED BY AQ ASSURED
- Grain Fed
- Angus Beef
- Verified 100% New Zealand Grown Meat
- Free Range
- NZFAP Certified
Origin
Pure Nature Pasture’s Marble Master Grain-fed, Angus beef is 100% New Zealand grown.
The free-range Angus herd is located on Pure Nature Pasture’s owned and operated farm in Canterbury.
The Canterbury Plains in New Zealand's South Island stretch between the Southern Alps to the west and the Pacific Ocean to the east and are well-known for their favourable climate for agriculture.
Pure Nature Pasture takes advantage of this unique and dynamic ecosystem to finish their Angus cattle in a free-range setting.
Angus Cattle
The NZ Angus cattle breed, originate from the Scottish Aberdeen Angus cattle which is known for their black coat, medium build size and distinctive marbling characteristics of the meat.
The commercial NZ Angus cattle are expertly selected and finished on Pure Nature Pasture’s own farm where they roam freely outside all year on pasture.
Grain Fed
The Angus cows are finished on a diet which includes a specialty formulated mix of grain and other high-energy feed components.
This grain feeding programme promotes the development of fat within the animal. This is demonstrated as meat marbling, a characteristic of Angus beef.
Safety & Quality
NZFAP
Pure Nature Pasture’s Angus Beef farm is independently audited against The New Zealand Farm Assurance Programme (NZFAP), a comprehensive quality assurance program developed by the New Zealand agricultural industry.
It sets standards and guidelines for on-farm practices, covering various aspects of farming, including animal welfare, food safety, biosecurity, and environmental sustainability.
Key components of the NZFAP include:
- Animal Welfare: The program sets standards for the humane treatment and care of animals, covering areas such as stockmanship, housing, transportation, and health management.
- Food Safety: NZFAP incorporates rigorous food safety protocols, including traceability systems, hygiene practices, and quality control measures to ensure that New Zealand agricultural products meet strict safety standards.
IMF scanning
To ensure consistent and high-quality marbling in the meat, each animal is independently scanned using Intramuscular Fat scanning technology (IMF).
This imaging technique involves scanning animals to evaluate the distribution and quantity of intramuscular fat within meat cuts, supporting the grading and selection of animals.
Through IMF technology, the process of achieving uniform meat quality and optimal marbling is significantly enhanced.
NAIT
Each animal on the Pure Nature Pasture farm is uniquely identified via the NAIT system (National Animal Identification and Tracing)
The system is used to trace cattle from farm to processing, enabling the identification of individual animals, and providing transparency and accountability throughout the supply chain. This system helps ensure the integrity and origin of New Zealand beef products.
Supply Chain
The safety and quality practices in place across the supply chain have been verified.
Select into any part of the supply chain to view the verified activities and assurances at each step.
Farm Assurances
Pure Nature Pasture operates their farming practices in compliance with the New Zealand Farm Assurance Programme (NZFAP), a comprehensive quality assurance program developed by the New Zealand agricultural industry.
The programme is independently audited to ensure:
- Livestock is born in New Zealand.
- All animal movements on and off farm must be accompanied by a legally binding Animal Status Declaration (ASD) and be retained for 5 years.
- Stock displaying signs of unusual illness must be notified to a veterinarian.
- All animal remedy treatments used, or product stored, must be recorded in detail and if administered done so by suitably trained personnel.
- All animal handlers have the knowledge, training or supervision to ensure the animal’s health and welfare.
Animal Health & Welfare
New Zealand farming practices must comply with the Animal Welfare Act 1999. The legislation is governed by the Ministry for Primary Industries (MPI) and sets out the general principles and provisions for the welfare and treatment of animals in New Zealand.
- Animal Welfare (Care and Procedures) Regulations 2018
- Animal Welfare (Painful Husbandry Procedures) Regulations 2019
- Animal Welfare (Commercial Slaughter) Code of Welfare 2019
All livestock shall be cared for under the five freedoms.
- Freedom from thirst, hunger and malnutrition
- Freedom from discomfort
- Freedom from pain, injury or disease
- Freedom from distress
- Freedom to express normal behaviour
Transport
Animals in New Zealand are transported in accordance with the Animal Welfare (Transport within New Zealand) Code of Welfare 2018.
This code sets standards for the transportation of animals within New Zealand and aims to ensure that animals are transported in a way that minimizes stress and discomfort.
Factory
Processing
The meat processing facility is registered by MPI and operates under a Risk Management Plan (RMP) which is routinely and independently audited to ensure compliance under the Animal Products Act.
Packing, Labelling
Beef exported from New Zealand to China must comply with New Zealand's domestic export regulations as well as China's import regulations. To ensure traceability, the label must incorporate batch or lot numbers, allowing for effective tracking of the beef's origin and production process throughout the supply chain.
Freight
Pure Nature Pasture Marble Master Grain Fed, Angus Beef is shipped under official assurances. These measures help safeguard the integrity of imported goods and protect the health and safety of consumers in China.
- Customs documents: The freight company ensures that all necessary customs documents, such as export declarations and import permits, are completed accurately and accompany the product during transportation.
- Health certificates: Health certificates are prepared and included with every shipment. They verify the safety and compliance of the product against health regulations
- Certificates of analysis: To demonstrate the quality and composition of the product, certificates of analysis are provided. These certificates provide detailed information on the product's chemical, physical, and microbiological properties, ensuring transparency and confirming compliance with regulatory requirements.
- Other importing country requirements: The freight company ensures that any additional documents required by the importing country are completed and approved before the product can be loaded for transport.
- Arrival in China: the product may undergo further inspection by China Customs prior to release
Title 5
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Messages from Pure Nature Pasture
Raising better beef
At Pure Nature Pasture, our unwavering commitment lies in producing beef that stands out from the rest.
Our priority is to raise Angus cattle with the utmost care, allowing them to graze naturally while supplementing their diet with our nourishing grain feed.
This approach ensures the exquisite marbling score of M3-5 or higher in our Angus beef cuts, resulting in unparalleled taste and tenderness.
Through years of supplying the MARBLE MASTER series to local restaurants and successfully exporting it abroad, we take immense pride in sharing our dedication to exceptional beef with discerning consumers worldwide.
Raising exceptional beef isn't just a business for us; it's our life's work and we're dedicated to ensuring that every bite of our beef exceeds expectations.
